ReRoute
is a solo-executed design project showcasing a community-driven climate change initiative in Hackney Wick and Fish Island, London. The wordmark serves as a symbol of resourcefulness and rejuvenation, subtly incorporating arrows within the letters to accentuate the concept of "rerouting" items to grant them a new lease on life. The negative space found within the letters E and R yields an icon that functions as a mask, eloquently illustrating the potential for transformation, wherein the old is reimagined as the new.
Credits
HBM! – London, 2023