REROUTE

is a solo-executed design project showcasing a community-driven climate change initiative in Hackney Wick and Fish Island. 

The wordmark serves as a symbol of resourcefulness and rejuvenation, subtly incorporating arrows within the letters to accentuate the concept of "rerouting" items to grant them a new lease on life. The negative space found within the letters E and R yields an icon that functions as a mask, eloquently illustrating the potential for transformation, wherein the old is reimagined as the new.

The carefully curated colour palette harmoniously blends earthy tones, reflecting a profound commitment to sustainability. This blend seamlessly interplays with urban shades of purple and green, paying homage to the project's deep-seated local roots and spirit of innovation.

Agency: HBM
London, 2023



REROUTE
is a solo-executed design project showcasing a community-driven climate change initiative in Hackney Wick and Fish Island. 

The wordmark serves as a symbol of resourcefulness and rejuvenation, subtly incorporating arrows within the letters to accentuate the concept of "rerouting" items to grant them a new lease on life. The negative space found within the letters E and R yields an icon that functions as a mask, eloquently illustrating the potential for transformation, wherein the old is reimagined as the new.

The carefully curated colour palette harmoniously blends earthy tones, reflecting a profound commitment to sustainability. This blend seamlessly interplays with urban shades of purple and green, paying homage to the project's deep-seated local roots and spirit of innovation.

Agency: HBM
London, 2023

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