Credits
HBM! – New York, 2022
In order to maintain its relevance in a rapidly changing market, the rebrand draws inspiration from (RED) 's iconic parentheses symbol, emphasizing the organization's digital influence and adaptability. This reimagined identity incorporates vibrant colours, captivating visuals, dynamic animations, and distinctive typography, all of which stand out in today's culture of purpose-driven giving and engagement.
The tone of (RED) is both thought-provoking and playful, making it particularly appealing to a youthful audience while retaining a modern essence.