(Red)
(RED), an organisation, founded by Bono and Bobby Shriver in 2006, partners with the world's most iconic brands and people to create products and experiences that fight AIDS and the injustices that enable pandemics to thrive. In order to maintain its relevance in a rapidly changing market, the rebrand draws inspiration from (RED) 's iconic parentheses symbol, emphasising the organisation's digital influence and adaptability. This reimagined identity incorporates vibrant colours, captivating visuals, dynamic animations, and distinctive typography, all of which stand out in today's culture of purpose-driven giving and engagement. The tone of (RED) is both thought-provoking and playful, making it particularly appealing to a youthful audience while retaining a modern essence.
Credits
HBM! – New York, 2022
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